Note new Twinkies bos. Ding Dongs box is an image from Bing. I don't know if that box is changing.
Good news Twinkies fans, your beloved snack is due back on
shelves on July 15.
The announcement was made by Daren Metropoulos, principal of
Metropoulos & Co., one of the two companies that bought the rights to
Twinkies and other snack brands from the bankrupt Hostess Brands earlier this
year.
The new Twinkies box will look very similar to the old one, with
the addition of the line "The sweetest comeback in the history of
ever." The price will stay the same as last fall when Hostess shut down -
$3.99 for a box of 10. Other products will also come back with the same
pricing.
"America wanted Hostess back -- they wanted the
original," said Metropoulos.
The new company will sell all of the Hostess and Dolly Madison
branded snack products, including CupCakes,
Donettes, Zingers, Ho Hos, Ding Dongs, fruit pies and mini muffins.
Some products, such as Sno Balls, will take a little longer to return to
shelves, but they should be available within the next few months.
Other Hostess brands, including Wonder Bread and Drake's snack
cakes, have been sold to other firms. Details of their return have yet to be
announced.
Wonder Bread, Twinkies and other Hostess products have not been
produced since November, when Hostess Brands Inc. filed with the
bankruptcy court to liquidate its 82-year old business following
a crippling strike by the
Bakery Workers union.
But while that company is out of business, and most of its 18,500
employees have lost their jobs, a bankruptcy court has been
overseeing an auction of its
various brands as part of the liquidation process.
The new snack company, Hostess Brands LLC, was purchased for
$410 million by private equity groups Apollo Group (APOL)
and Metropoulos & Co. It also bought five of the closed bakeries as part of
their bid. It will produce the products out of four of the bakeries -- in
Columbus, Ga., Emporia, Kansas, Indianapolis and the Chicago suburb of Schiller
Park, Ill. It plans to have about 1,800 employees making the snacks within the
next three months.
Metropoulos' other food holdings
include Pabst Blue
Ribbon beer. In the past it has owned Chef Boyardee canned
pasta, Bumble Bee seafood, PAM cooking spray and Gulden's Mustard, all of which
it eventually sold to ConAgra Foods Inc (CAG,
Fortune 500).
--CNN's Polina Fishof contributed
http://money.cnn.com. there is a video in the middle of the story







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